Private Label & White Label
Private Label Products
Private label can help you bring products to market under your own brand without running your own production facility. Depending on the project, you can start with an existing product or explore a more customized design, including branding and packaging.
01 — Two Ways In
Two Ways to Bring a Product to Market
Private label
Developed Around Your Specifications
Define the product requirements, materials, and specifications. We review production options and coordinate the approach that fits the project.
White-label
An Existing Product with Your Branding
Start with an existing product and add your logo, labels, and packaging where available. This route may reduce development work compared with a fully custom product.
The Difference
Private Label vs. White Label: Key Differences
Both approaches let you sell under your own brand. With white label, you generally brand an existing product; with private label, you may be able to customize more of the product itself. Exact options depend on the product and supplier.
What it is
A product we already make, finished with your logo, labels and packaging.
A product developed for your brand and built to your specifications.
Who else can sell it
Other brands can sell the same base product under their own names.
The product can be developed to your specifications; exclusivity must be agreed in writing.
What you can change
Your branding and packaging. The product itself is not changed.
Materials, sizes, colors, features and finishes, along with branding and packaging.
Speed to market
Quicker to launch, since the product already exists.
Takes longer, since we develop and sample your version first.
Order size
Minimums are often lower, because the product already exists.
Minimums are often higher, because the product is made only for you.
Best when
You need to launch fast or want to test a product idea.
You want more control over product specifications and differentiation.
Not sure which one fits? Tell us about your product and we will recommend one, no pressure.
02 — What We Handle
How Private Label Works, From Sourcing to Delivery
01
Product Sourcing
We find the right product, materials and manufacturer.
02
Product Customization
Colors, sizes, materials, specs and features.
03
Branding
Logos, printing, embroidery, engraving, labels and custom finishes.
04
Packaging
Custom boxes, labels, inserts and retail-ready packaging.
05
Production
From small business orders to large wholesale and bulk runs. Minimum order varies by product.
06
Logistics
We coordinate production and U.S. shipping to your door.
03 — Ready to Brand
Private Label Apparel, Drinkware, Boxes and More
Every product in our catalog can carry your brand: your logo, labels, tags and packaging. Pick a category, or send us something new.
Apparel
Private label apparel: tees, hoodies, jackets, caps and uniforms with your own labels and tags.
Something new
Don’t see your product? We source and develop it for you.
Start a Private Label Project
Send us a product, a rough idea or a competitor’s version. We will research sourcing and the best way to make it.